Mind. Body. Purpose.

A wearable band and an AI companion for nervous system resilience.

Everyone else tells you what your body did.
NU._.IRA helps you decide what to do next.

A wearable band, an app, and an AI companion that adjust what they ask of you based on what your body can handle today.

Not another fitness tracker. A band, an app, and an AI companion that ask less of you when you are carrying more.

The NU._.IRA app guiding a resonance session, beside the NU._.IRA Band

Built for frontline workers, military personnel, and anyone carrying a heavy load.

Register interest
No payment. Just a quiet hello.

NU._.IRA Band $188. Membership $12.22 CAD a month. Your 14-day free trial starts when you activate your Band.

$1.88 from every Band sold is pledged to frontline resilience support.

Read the pledge →
See how it works ↓

Only when our mind and body are in harmony, in resonance, can we fully pursue our purpose.

Why it exists

Measurement is solved. Change is not.

Most people stop wearing their wearable within months. Not because it was wrong, because it never said what to do with what it found.

A firefighter stands in the station kitchen with a coffee, looking at his phone.
Three reasons people stop wearing their wearable
01

Data without direction

The device reports a number. It never decides what you should do with it, and the work is quietly handed back to you.

02

No memory of you

It knows your heart rate. It does not know what you wrote last Tuesday, what you are working toward, or how you are built.

03

One voice, one volume

The same cheerful nudge arrives whether you are rested or completely spent. Nothing in the software knows the difference.

The category won the measurement war and lost the outcome war.

The difference

A band that knows when to ask for less.

Most fitness trackers add. More prompts, more streaks, more to keep up with, exactly when you have least to give. NU._.IRA does the opposite.

Steady
Everything is open. Reflection, goal work, the full practice library.
Stretched
The offer narrows. Lighter reflection, simple cues, nothing that asks much of your head.
Strained
Breath first. Simple prompts only. Analysis waits.
Depleted
One thing is offered. Breath. Then quiet.

Your body decides what the software is allowed to ask of you. That is how NU._.IRA is built.

NU._.IRA is a wellness platform. It is not a medical device or a mental health treatment. Load is a reading of the body under strain, never a diagnosis, and it governs what the platform offers, never what you are.

The partner

Most wellness AI reads your biometrics. Awen reads the person.

Live physiology. Sleep. Movement. What you wrote. What you are working toward. What actually drives you under pressure. Awen holds all of it as one context, and it stays with you.

How Awen works

The Band reads your body.

Heart rate, HRV, breathing, sleep, and movement.

The assessments read how you are built.

Strengths, gaps, how you learn, what drives you under pressure.

Awen holds both.

And decides what to offer, how to frame it, and when to say nothing.

A band that reads your body.
A companion that helps you grow.

What you are offered

A breath reset, reflection, or nothing at all.

How it is framed

Matched to your drivers and how you learn.

When it stays quiet

Sometimes the kindest support is saying nothing.

When you name a goal
01
Reflects it back in plain words.
02
Gently questions one thing that might be holding you back.
03
Invites a first commitment you name yourself.
04
Names one step for the next 48 hours.
Awen · this morning
Your body could use an easier day. A short breathing session or a slow walk might help, if you feel up to it.

Awen never hands you a number to fix.

Two people can name the same goal and need opposite things said to them. Awen works from how you are built, not from an average.

Meet Awen →
What it is

Most wearables measure your body. Few know you: what drives you, what steadies you, what troubles you.

Mind

The half missing from other wearables.

Measuring stress is easy. Helping you do something about it is the hard part, and it is the half most wearables leave out.

A woman stands in a sunlit room with her eyes closed and one hand on her chest, breathing calmly.

Resonance breathwork

Paced breathing, with your heart's response shown to you at the end.

A man sits on the edge of his bed with his eyes closed and hands resting on his knees.

Guided meditation

A structured library. Each session shows how your body responded.

A firefighter in full turnout gear walks along a tree lined path, looking ahead.

NU._.IRA Alert

A three minute readiness check that tells you where your attention actually is today.

Guided paced breathing in the NU._.IRA app
The guided meditation library in the NU._.IRA app
Resonance session

A few minutes of guided breathing at your pace.

Resonance is the state where your heart, breath and nervous system settle into rhythm. It is measurable, and it is trainable. A session is a few minutes of breathing at a pace we set for you, while your heart's response to that pace is measured from beginning to end.

Guided paced breathing in the NU._.IRA app
A resonance session summary showing what changed in your heart rate and HRV

The Band measures. You breathe.

While you practice, the NU._.IRA Band records your heart rate, heart rate variability, and breathing throughout the session. The screen shows only a breathing guide and a timer, so you can settle without watching numbers.

You check in first.

When the session ends, your score stays hidden until you say how you feel: Heavy, Restless, Calm, Peaceful, or Uplifted. Answering before you see the number keeps your answer honest.

Your body leads. Your experience counts.

Your score is built from what the Band measured during the session, with how you felt also taken into account. Over time, Awen learns which sessions help both your body and how you feel, and suggests more of those.

Your score is compared with your own history, not other people's. If the Band could not get a clear reading, we tell you rather than guess.

Body

The tracking is there. It just is not the point.

Your body is measured all day so NU._.IRA knows what to ask of you, not to hand you a scoreboard.

A worker in a hi-vis jacket sits on a rock at the end of a shift, hands resting on his knees, the NU._.IRA Band on his wrist.

Heart and breath

The Band reads heart rate, heart rate variability, and respiratory rate, continuously, then gets out of the way.

A woman sleeps peacefully in a dim bedroom at night, with a warm bedside lamp, a book, and a wooden charging dock resting on the nightstand.

Sleep and recovery

Light, deep, and REM through the night. Sleep debt that resets gently across the week.

A man in a t-shirt pauses with his hands on his hips on a sunlit, tree-lined path outdoors, catching his breath after moving.

Activity and movement

Running, cycling, lifting, yoga, swimming, and everyday movement. Read as a way to work off the day's load, not as a scoreboard.

A soldier in camouflage uniform holds a plank position over two dumbbells in a gym, looking ahead.

Strain and recovery

Recovery weighed from heart rate variability, resting heart rate, sleep and stress together, against your own capacity rather than an average.

A chalk outline of a head in profile on a dark surface, filled with fresh food: tomatoes on the vine, a lemon, a red onion and a knob of ginger.

Food and energy

Photograph a meal and get an estimate of what is on the plate, or scan a barcode for the label, with heavily processed ingredients flagged.

Sleep stages in the NU._.IRA app
Activity and movement in the NU._.IRA app
Strain and recovery balanced against your own capacity
Meal logging and label scanning in the NU._.IRA app
Purpose

What you are working toward, and how you are built.

Advice only helps if it fits your goals. Set a goal and complete a few short assessments, and every part of NU._.IRA works toward what matters to you.

Two people in athletic wear crouch side by side on a gravel trail at sunrise, smiling toward the camera.

Goals and accountability

You name the domain, the goal, the gap, and why it matters right now. From then on it travels with you into every session.

A man looks steadily at his own reflection in a round mirror.

Self-discovery and reflection tools

23 assessments covering personality and behaviour, values and drivers, emotional intelligence, how you learn, how you decide and lead, how you influence, and natural aptitudes. Plus 4 guided reflections that are not tests and return no type.

A nurse in scrubs sits in a hospital corridor at the end of a shift, looking at her phone.

Journal

Write the day down in your own words, on your own, or with Awen asking. It becomes long-term context the platform works from, not a diary you never reopen.

Naming a goal with Awen in the NU._.IRA app
Self-discovery assessments in the NU._.IRA app
The private journal in the NU._.IRA app

Mind, body, and purpose, in one place and one memory. The category only ever occupied the body.

What we will not do

A platform like this only works if it is safe to be honest in.

The honest check-in is what the whole thing runs on. Nobody gives an honest check-in to a system they think is being filed.

What stays on your phone

Your journal, your food log, and your session detail stay on your phone and are not stored on our servers. When you talk to Awen, or Awen draws on your journal, that content is sent securely to our AI provider to generate a reply. We do not store it on our servers.

What is on our servers

The profile you filled in when you set up, your assessment results, and weekly averages such as your typical sleep hours, resting heart rate, and heart rate variability. That is the list.

On the way out

Delete your account at any time and your data is permanently removed. We keep only a record of your consent, as the law requires. Your journal and food log were never ours to delete.

A design decision, set out in full in our Privacy Policy.

The space we are in

A tracker counts what you did. We start with how you are.

We are not trying to be a better fitness tracker. The tracking runs underneath, and what NU._.IRA does with it is a different job.

How NU._.IRA differs from a fitness tracker.
A fitness trackerNU._.IRA
Counts what you didResponds to how you are
Adds goals, streaks, and promptsAsks for less when you are carrying more
Shows numbers and leaves the rest to youOffers one next step, or nothing
Built for performanceBuilt for people under strain

The gap is not a missing feature. It is that nobody has joined the physiology to the psychology inside a single system.

The hardware

Worn, not watched.

A small band that measures heart rate, heart rate variability, respiratory rate, skin temperature, sleep, and steps, then gets out of the way. Up to 7 days per charge, or up to 10 days using the charging dock. CE, RED, and FCC certified.

The NU._.IRA Band in white, pink, and blue
Up to 7 days
per charge, up to 10 with the dock
6
measures, worn all day
IP68
water & dust resistant
See the NU._.IRA Band →
Gavin Thomas, founder of NU._.IRA

Built by a frontline safety professional. Twenty-eight years in fire, safety, and risk management. CRSP, CMIOSH, MIFireE, MIIRSM, CPM, ILM Level 5.

Read the founder's letter →
Download

It is on both stores.

The app is out on both stores. Free to download; the Band is what it listens to.

Point your phone camera at a code, or open a store on this machine.
The NU._.IRA Band in blue

Come wear one. Grow with us.

NU._.IRA Band $188. Membership $12.22 CAD a month. Your 14-day free trial starts when you activate your Band.

Register interest
No payment. Just a quiet hello.
Kindness is the Bridge.™